Instant replies to inspection requests
Web forms, Facebook and Google leads get a text and email in under a minute, with inspection times to choose from.
Lead follow-up & missed-call text-back for roofing companies.
Roofing jobs are won in the follow-up. After a storm the phones explode for a few days, and then a replacement decision takes weeks. We answer every inquiry instantly and follow up until the homeowner decides.
- Live in 7–14 days
- Keep your current number
- Month-to-month
Avg. roof repair$1,151
Avg. roof replacement$9,516
National averages from Angi / HomeAdvisor cost data.2,3
Example message we'd set up
Hi, thanks for contacting Summit Roofing! We got your inspection request. Would tomorrow at 10 AM or Thursday at 2 PM work for a free roof check?
Where roofing companies lose jobs
The jobs you lose without ever knowing it.
Only 52% of callers to home service businesses get to speak with a person (Invoca, 2026).1 Here's where that hurts roofing companies most.
-
01
Storm surges overwhelm the phones
After hail or wind, dozens of homeowners call in a few days. Calls and web requests that wait even a few hours go to the crews that answered first.
-
02
Inspection requests wait too long
Form and ad leads sit in an inbox while your team is on roofs, and by the time someone calls back the homeowner has booked another inspection.
-
03
Estimates die in the long decision cycle
A replacement averages $9,516, so homeowners wait on adjusters, spouses and second opinions. Without steady follow-up, signed jobs go to the most persistent roofer.
-
04
Finished jobs never turn into referrals
Happy customers aren't asked for reviews or referrals, so every new job has to be bought with ads again.
What we set up for you
Built around how roofing companies actually work.
Done for you: we build it, connect it to your phone, website and calendar, test it with you, and run it. No new software to learn.
Missed-call text-back for storm surges
Every caller you can't pick up gets a text in seconds, so nobody slips through when the phone won't stop ringing.
30-day estimate follow-up
Six friendly touches over 30 days on every replacement estimate, then a light monthly check-in until they decide or opt out.
Online inspection booking
Homeowners pick their own inspection slot from your calendar, with automatic reminders the day before.
Post-storm check-ins for past customers
After severe weather, past customers who've opted in get a short offer for a free roof check, a natural source of repeat and referral work.
Review and referral requests
Every finished roof triggers a review request and, a few weeks later, a friendly referral ask.
Real examples
Messages written for your trade.
Every message is written in your business's voice and approved by you before anything goes live. Marketing texts only go to customers who have agreed to receive them; everyone else gets email.
Estimate follow-up · message 2 of 6
Hi Mike, it's Summit Roofing following up on your estimate from last week. Any questions about the process with your insurance company? Happy to walk you through what we usually see.
Post-storm check-in · past customers
Hi Linda, it's Summit Roofing. After yesterday's hail we're offering free roof checks for past customers this week. Want us to swing by and take a look?
Referral ask · 3 weeks after the job
Hi Dave, glad the new roof is holding up! If you know a neighbor who needs a roof check, we'd love an introduction. We'll take great care of them.
The math
What a few missed calls really cost.
Missed new-customer calls / week8
Would have booked (45%)3.6
Avg. roof repair$1,151
Walking away / month$17,956
Example assumptions: 8 missed calls a week from new potential customers (not existing customers or spam), 45% of phone leads booking (Invoca, 2026)1 and the national average repair value.2 Winning back just 30% of those callers is about $5,387/month. And a single lost big-ticket job ($9,516) costs about 32 months of our Missed-Call Rescue plan.
Simple pricing
Same simple plans. No contracts.
Month-to-month, cancel anytime. Text and call usage is billed at cost, with no markup.
Missed-Call Rescue
Text-back, instant lead replies, reviews, weekly report.
$297/mo
Free setupBooked-Jobs System
Adds the 24/7 AI receptionist, booking and quote follow-up.
$697/mo
Setup free for founding clientsFull Front Office
Multi-truck and multi-location teams, custom workflows.
from$1,497/mo
Founding client offer: the first 5 businesses get the $997 Booked-Jobs setup free, in exchange for an honest case study.
Roofing questions
Straight answers for roofing companies.
More questions? See the full FAQ or ask us on the call.
Book a free call →Roofing decisions take weeks. How long do you follow up?
By default, six messages over 30 days on every estimate, then a light monthly check-in until the homeowner replies or opts out. We tune the timing to your sales process.
Can it keep up with a storm surge?
Yes. Every missed call gets an instant text, every web lead gets an instant reply, and the AI receptionist isn't limited to one phone line the way a person is.
Do your messages give insurance claim advice?
No. Messages explain your own process and help book inspections. Any insurance or claim questions are passed to you, because that advice should come from you or the homeowner's insurer.
What does a lost roofing lead cost?
The national average roof repair is about $1,151 and a roof replacement averages $9,516 (Angi / HomeAdvisor data). One lost replacement lead costs more than two and a half years of our Missed-Call Rescue plan.
See exactly where your business is losing jobs.
Get my free audit →
Free 20-minute Lead Leak Audit with the founder. No pressure, no obligation.
Other trades we work with